Brand Design - Clarks Delicatessen

Clarks Deli required new identity to promote the store to the foot-traffic passing by. The entire brand (logo and all) needed to be created, and a small amount of signage for thier Edgeware store. The font used for “Gourmet Deli” was based on the look of an Italian trattoria, to keep it in line with the food theme. We incorporated pictograms of cheese and a mustard pot into their logo to give a visual representation of their product and help customers identity what they were selling.

Client: Clarks Deli

Client Brief: Clarks wanted to create an identity and logo design for their new gourmet delicatessen. They wanted a chunky font for their name to help it stand out and grab customers attention.