Retail Signage - Foodstuffs

Client: New World

Client Brief: Foodstuffs wanted to revamp and unify their internal signage throughout all of their South Island New World supermarkets.

Solution: We fabricated 50mm deep MDF plinth signs and had them spray painted to a high finish. We then applied pictograms in vinyl to help the customer visualise and identify the product area. We had the 3D letters profile cut and applied to the face of the plinth sign to add depth.