Brand Design – Magoo Freight

Solution: We kept 2 of the original colours (blue and silver) and added a vibrant shade of green to add visual impact. The abstract circles incorporated into the design, were to represent wheels in motion. The result was a striking combination of colours and design which translated well onto their vehicles giving them high visibility and instant brand recognition.

Client: Magoo Freight

Client Brief: Magoo’s wanted a whole new brand and image to re-launch the company under new management. They wanted a modern, clean design, but also wanted to keep certain elements that existing customers identified with the old business.