Retail Signage - On The Spot Express

Client Brief: Foodstuffs supplied us with a completed design concept for their pilot On the Spot Express store. Our team worked to produce and install a new fit-out for each store, inside and out.

Solution: We have recently completed 7 OTS store fit-outs which are looking to lead on to many more.

Internal Signage: Pictogram graphics were run around the top of the walls to correspond with the placement of items in the store to make them easier to find for customers. Graphics were run around the front of the sales counter to match the main signage and help direct customers to where they should pay. A distinctively different branding was used for the coffee area to keep it separate from the rest of the store.

External Signage: For the exterior we reversed the graphics from the internal layout to bring the visual effect of the pictograms to just below eye level to attract the attention of people passing by. As the store is on the corner of a mall walk through plaza, a lightbox was used to great effect in this space. At the courtyard entrance to the mall another lightbox was used along with graphics applied to a mirrored window giving a 2 for 1 affect.

With a new brand, and new signage, the OTS Express stores have a modern, fresh look.

Client: Foodstuffs - OTS Express

Service: Retail Signage, Store Fit Out